Add a meta description to your web page.
- Make sure you are logged in.
- Navigate to the web page you want to add the description to.
- Click the edit button in the top admin bar.
- On the right side of the page there are two tabs. Basic and Advanced.
- Under the Basic tab find the section titled description.
- Type or copy your description in the box. (Need help writing a description? Read the section below.)
- Publish your changes.
How to write a good meta description:
Writing a good meta description for a web page involves crafting a concise and compelling summary that accurately reflects the content of the page while enticing users to click through. Here are some tips for writing an effective meta description:
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Be concise: Keep your meta description under 160 characters to ensure it's displayed fully in search engine results.
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Include relevant keywords: Incorporate keywords that are relevant to the content of the page to improve its visibility in search engine results.
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Highlight unique selling points: Showcase what makes your page valuable or unique. Whether it's a special offer, key benefits, or exclusive content, emphasize what sets your page apart.
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Be descriptive: Clearly describe the content or purpose of the page to help users understand what they can expect when they click through.
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Call to action (CTA): Consider including a clear call to action to encourage users to take the next step, such as "Learn more," "Shop now," or "Discover our latest products."
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Maintain relevance: Ensure that your meta description accurately represents the content of the page. Misleading descriptions can lead to a negative user experience and may result in higher bounce rates.
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Use active voice: Write in an active voice to create a sense of immediacy and engagement.
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Preview your snippet: Many SEO tools allow you to preview how your meta description will appear in search engine results. Take advantage of this feature to ensure it looks and reads as intended.
By following these guidelines, you can create meta descriptions that effectively communicate the value of your web pages and attract clicks from users in search engine results.
